Privacy policy

 

1) Introduction and contact details of the controller

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we will inform you about how we handle your personal data when you use our website. Personal data is all data that can be used to personally identify you.

1.2 The controller in charge for data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is Kalter Bruder UG (haftungsbeschränkt), Katzenstraße 1a, 21335 Lüneburg, Deutschland, Tel.: +49 4131 9279643, E-Mail: info@kalter-bruder.de. The controller is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

2) Data collection when you visit our website

2.1 If you use our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the data that your browser transmits to the page server (so-called “server log files”). When you visit our website, we collect the following data, which is technically necessary for us to display the website:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you came to the page
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 (1) point f GDPR, on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the responsible party). You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser line.

3) Hosting & Content Delivery Network

Shopify

We use the system of the following provider to host our website and display the page content: Shopify International Limited, Victoria Buildings, 2nd floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”)

Data is also transferred to: Shopify Inc, 150 Elgin St, Ottawa, ON K2P 1L4, Canada

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

When data is transferred to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

4) Cookies

We use cookies, i.e. small text files that are stored on your end device, to make visiting our website more attractive and to enable the use of certain functions. Some of these cookies are automatically deleted again after closing the browser (so-called “session cookies”), while some of these cookies remain on your end device for longer and enable the storage of page settings (so-called “persistent cookies”). In the latter case, you can see the storage period in the overview of the cookie settings of your web browser.

If personal data is also processed by individual cookies set by us, the processing is carried out in accordance with Art. 6 (1) point b GDPR, either for the execution of the contract or in accordance with Art. 6 (1) point f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit. case of consent having been granted, or pursuant to Art. 6 Sect. 1 lit. f GDPR, to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.

You can adjust the settings of your browser to make sure that you are notified every time cookies are placed and to enable you to decide in each individual case whether to accept or reject a cookie.

Please note that non-acceptance of cookies may limit the functionality of our website.

5) Contact

5.1 Userlike

This website uses a live chat system from the following provider: Userlike UG (haftungsbeschränkt), Deisterweg 7, 51109 Cologne, Germany

Personal data transmitted via the chat is processed either in accordance with Art. 6 (1) point b GDPR, because it is necessary for the initiation or execution of a contract, or in accordance with Art. 6 (1) point f GDPR, because it is necessary for the initiation or execution of a contract, or in accordance with Art. 6 (1) point f GDPR, on the basis of our legitimate interest in the effective support of our site visitors.

Your data transmitted in this way will be deleted, subject to any legal retention obligations, once the matter in question has been conclusively clarified.

In addition, further information may be collected and evaluated using cookies for the purpose of creating pseudonymized user profiles. However, this information is not used to identify you personally and is not merged with other data sets. Insofar as this information is personally identifiable, it is processed in accordance with Art. 6 (1) point f GDPR, on the basis of our legitimate interest in the statistical analysis of user behavior for optimization purposes.

The setting of cookies can be prevented by appropriate browser settings. However, in this case the functionality of our website may be restricted. You can object to the collection and storage of data for the purpose of creating a pseudonymized user profile at any time with effect for the future.

We have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

5.2 Judge.me

We use the services of the following provider for rating reminders: Judge.me Ltd, c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom

We will only transfer your email address and, if applicable, other customer data to the provider on the basis of your express consent in accordance with Art. 6 (1) point a GDPR so that the provider can contact you with a review reminder by email.

You can revoke your consent at any time with effect for the future by contacting us or the provider.

We have concluded an order processing contract with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

When data is transferred to the provider's location, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

5.3 WhatsApp Business

You have the option to contact us via the WhatsApp messaging service provided by WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland. We use the so-called “business version” of WhatsApp for this purpose.

If you contact us via WhatsApp regarding a specific transaction (e.g. an order you have placed), we will store and use the mobile phone number you used on WhatsApp and – if provided – your first and last name in accordance with Art. 6 (1) point b GDPR for the purpose of processing and responding to your request. On the same legal basis, we may ask you to provide further data (order number, customer number, address or e-mail address) via WhatsApp in order to be able to assign your request to a specific process.

If you use our WhatsApp contact for general enquiries (e.g. about our range of services, availability or our website), we store and use the mobile phone number you use for WhatsApp and – if provided – your first and last name in accordance with Art. 6 (1) point f GDPR, on the basis of our legitimate interest in providing the requested information in an efficient and timely manner.

Your data will only be used to respond to your request via WhatsApp. It will not be passed on to third parties.

Please note that WhatsApp Business is given access to the address book of the mobile device we use for this purpose and automatically transfers phone numbers stored in the address book to a server of the parent company Meta Platforms Inc. in the USA. For the operation of our WhatsApp business account, we use a mobile device in whose address book only the WhatsApp contact data of those users are stored who have also contacted us via WhatsApp.

This ensures that every person whose WhatsApp contact data is stored in our address book has already consented to the transmission of their WhatsApp phone number from the address books of their chat contacts in accordance with Art. 6 (1) point a GDPR when they use the app on their device for the first time by accepting the WhatsApp terms of use. In this respect, the transmission of data from users who do not use WhatsApp and/or have not contacted us via WhatsApp is excluded.

For information on the purpose and scope of data collection and the further processing and use of the data by WhatsApp, as well as your rights in this regard and setting options for protecting your privacy, please refer to the WhatsApp data protection information:

We have concluded an order processing contract with the provider that protects the data of our site visitors and prohibits the transfer of this data to third parties.

As part of the above-mentioned processing, data may be transferred to servers of Meta Platforms Inc. in the United States.

For data transfers to the United States, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision of the European Commission.

5.4 When you contact us (e.g. using the contact form or by email), personal data is processed solely for the purpose of handling and responding to your request and only to the extent necessary for this purpose.

The legal basis for processing this data is our legitimate interest in responding to your request in accordance with Article 6(1)(f) of the GDPR. If you contact us with a view to entering into a contract, the additional legal basis for the processing is Art. 6 (1) lit. b GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively clarified, provided that there are no legal storage obligations to the contrary.

6) Data processing when opening a customer account

In accordance with Art. 6 (1) point b GDPR, personal data transmitted by you to us when opening a customer account will continue to be collected and processed to the extent necessary in each case. The required input data for opening an account can be seen on the input mask of the corresponding form on our website.

You can delete your customer account at any time by sending a message to the above address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded through it have been fully processed, there are no legal retention periods to the contrary and there is no legitimate interest on our part in further storage.

7) Use of customer data for direct advertising

7.1 Registration for our email newsletter

If you register for our email newsletter, we will regularly send you information about our offers. The only information required to send the newsletter is your email address. The provision of further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter, which ensures that you only receive the newsletter if you have expressly confirmed your consent to receive the newsletter by clicking on a verification link sent to the specified email address.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) point a GDPR. In doing so, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later point in time. The data collected by us when registering for the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the controller named at the beginning. After you have unsubscribed, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use the data in a manner that goes beyond the scope permitted by law and about which we inform you in this statement.

7.2 Sending the e-mail newsletter to existing customers

If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you offers for goods or services similar to those already purchased from our range by e-mail. In accordance with Section 7 (3) of the German Unfair Competition Act (UWG), we do not need to obtain separate consent from you for this. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalized direct mail in accordance with Art. 6 (1) point f GDPR. If you have initially objected to the use of your e-mail address for this purpose, we will not send you an e-mail.

You have the right to object to the use of your email address for the aforementioned advertising purpose at any time with effect for the future by sending a message to the controller named at the beginning. You will only incur the transmission costs according to the basic rates for this. After we receive your objection, we will immediately stop using your email address for advertising purposes.

7.3 Klaviyo

Our e-mail newsletter is sent via this provider: Klaviyo, Inc., 125 Summer St., Ste 600, Boston, MA 02110, USA

On the basis of our legitimate interest in effective and user-friendly newsletter marketing, we forward the data you provided when registering for the newsletter to this provider in accordance with Art. 6 (1) point f GDPR so that the provider can send the newsletter on our behalf.

Subject to your express consent in accordance with Art. 6 (1) point a GDPR, the provider also carries out a statistical success evaluation of newsletter campaigns using web beacons or tracking pixels in the sent e-mails, which can measure opening rates and specific interactions with the contents of the newsletter. In doing so, end device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated, but not merged with other data sets.

You can revoke your consent to newsletter tracking at any time with effect for the future.

We have concluded an order processing contract with the provider that protects the data of our site visitors and prohibits the transfer of such data to third parties.

For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with European data protection standards on the basis of an adequacy decision by the European Commission.

7.4 WhatsApp newsletter

If you register for our WhatsApp newsletter, we will regularly send you information about our offers via WhatsApp. The only mandatory information for sending the newsletter is your mobile phone number.

To receive the newsletter, add our mobile number to the address contacts on your mobile device and send us the message “Start” via WhatsApp. By sending this WhatsApp message, you give us your consent to use your personal data in accordance with Art. 6 (1) point a GDPR for the purpose of sending the newsletter. We will then add you to our newsletter distribution list.

The data collected by us when registering for the newsletter will be processed exclusively for the purpose of advertising by means of the newsletter. You can unsubscribe from the newsletter at any time by sending us the message “Stop” via WhatsApp. After you have unsubscribed, your mobile number will be immediately deleted from our newsletter mailing list, unless you have expressly consented to further use of your data or we reserve the right to use the data for other purposes that are permitted by law and about which we inform you in this statement.

Please note that WhatsApp Business is given access to the address book of the mobile device we use for this purpose and automatically transfers phone numbers stored in the address book to a server of the parent company Meta Platforms Inc. in the USA.

For this reason, we use a mobile device in whose address book only the WhatsApp contact data of our newsletter recipients are stored to send our WhatsApp newsletter. This ensures that every person whose WhatsApp contact data is stored in our address book has already consented to the transmission of their WhatsApp telephone number from the address books of their chat contacts in accordance with Art. 6 (1) point a GDPR when they first use the app on their device by accepting the WhatsApp terms of use. In this respect, the transmission of data from users who do not use WhatsApp and/or have not contacted us via WhatsApp is excluded.

The purpose and scope of the data collection and the further processing and use of the data by WhatsApp, as well as your rights in this regard and setting options for protecting your privacy, can be found in WhatsApp's data protection information:

We have concluded a data processing agreement with WhatsApp that protects the data of our newsletter recipients and prohibits the disclosure of such data to third parties.

As part of the above-mentioned processing, data may be transferred to servers of Meta Platforms Inc. in the United States.

For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.

7.5 - Userlike

Our WhatsApp newsletter is sent via this provider: Userlike UG (haftungsbeschränkt), Probsteigasse 44-46, 50670 Cologne

On the basis of our legitimate interest in effective and user-friendly newsletter marketing, we provide your WhatsApp account provider with your phone number and, if applicable, your first and last name in accordance with Art. 6 (1) point f GDPR so that they can send the newsletter on our behalf.

Subject to your express consent in accordance with Art. 6 (1) point a GDPR, the provider also carries out a statistical analysis of the success of newsletter campaigns using web beacons or tracking pixels in the sent WhatsApp messages, which can measure opening rates and specific interactions with the contents of the newsletter. In doing so, end device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated, but not merged with other data sets.

You can revoke your consent to newsletter tracking at any time with effect for the future.

We have concluded an order processing contract with the provider that protects the data of our site visitors and prohibits the transfer of such data to third parties.

7.6 Availability notification by email

You can register to receive email notifications when items that are temporarily unavailable become available. We will send you a one-time email message regarding the availability of the item you have selected. The only information required to send this notification is your email address. The provision of additional data is voluntary and will be used, if necessary, to address you personally. For the delivery of the e-mail, we use the so-called double opt-in procedure, which ensures that you only receive a notification if you have expressly confirmed your consent by clicking on a verification link sent to the specified e-mail address.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) point a GDPR. For this purpose, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later time. The data collected by us when registering for our e-mail notification service regarding the availability of goods will be used strictly for the intended purpose.

You can unsubscribe from the availability notifications at any time by sending a message to the controller named at the beginning. After you have unsubscribed, your e-mail address will be immediately deleted from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use the data in a manner that goes beyond this, which is permitted by law and about which we inform you in this statement.

7.7 Shopping cart reminders by email

If you stop shopping with us before completing your order, you have the option of receiving a one-time email reminder of the contents of your virtual shopping cart.

The only mandatory information for sending this reminder is your email address. The provision of further data is voluntary and will be used if necessary to address you personally. For sending the mail, we use the so-called double opt-in procedure, which ensures that you only receive a notification if you have expressly confirmed your consent by clicking on a verification link sent to the specified mail address.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 (1) point a GDPR for sending a shopping cart reminder. For this purpose, we store your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later time. The data collected by us when registering for our e-mail notification service will be used strictly for the intended purpose.

You can unsubscribe from the shopping cart reminders at any time by sending a message to the controller named at the beginning. After you have unsubscribed, your e-mail address will be immediately deleted from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data in excess thereof, which is permitted by law and about which we inform you in this statement.

8) Data processing for order fulfillment

8.1 Insofar as it is necessary for the fulfillment of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) point b GDPR.

If we owe you updates for goods with digital elements or for digital products on the basis of a corresponding contract, we process the contact data you provided when you placed your order (name, address, email address) in order to personally inform you of upcoming updates within the legally prescribed period and in accordance with our legal information obligations pursuant to Art. 6 (1) point c GDPR, using a suitable means of communication (e.g. by post or email). Your contact details will be used strictly for the purpose of providing information about updates that we owe and will only be processed by us to the extent necessary for the respective information.

To process your order, we also work with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

8.2 Use of payment service providers (payment services)

– PayPal

This website offers one or more online payment methods from the following provider: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method from the provider that requires you to pay in advance, your payment data (including name, address, bank and payment card information, currency and transaction number) provided during the ordering process, as well as information about the content of your order, will be passed on to the provider in accordance with Art. 6 (1) point b GDPR. In this case, your data will be passed on exclusively for the purpose of processing the payment with the provider and only to the extent necessary.

If you select a payment method in which we make advance payment, you will also be asked to provide certain personal data (first and last name, street, house number, postcode, city, date of birth, email address, telephone number, and, if applicable, data on an alternative means of payment) during the order process.

In order to protect our legitimate interest in determining your solvency in such cases, we will forward this data to the provider in accordance with Art. 6 (1) point f GDPR for the purpose of a credit check. On the basis of the personal data you have provided, as well as other data (such as shopping cart, invoice amount, order history, payment experiences), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.

The credit check may contain probability values (so-called score values). Insofar as score values are included in the result of the credit check, they are based on a scientifically recognized mathematical-statistical procedure. Among other things, but not exclusively, address data is included in the calculation of the score values.

You can object to this processing of your data at any time by sending us a message or by contacting the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractual processing of payments.

Shopify Payments

This website offers one or more online payment methods from the following provider: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

If you select a payment method from the provider that requires you to pay in advance (such as a credit card payment), your payment data (including name, address, bank and payment card information, currency and transaction number) provided during the ordering process, as well as information about the content of your order, will be passed on to the provider in accordance with Art. 6 (1) point b GDPR. In this case, your data will only be passed on for the purpose of processing the payment with the provider and only to the extent necessary.

8.3 Electronic termination option for continuing obligations with consumers

Consumers who have entered into contracts for fee-based continuing obligations (such as subscription contracts) on this website have the option of terminating these via an electronic button in accordance with the applicable notice periods.

Clicking on the button takes the user to a confirmation page where the consumer can provide further details regarding the termination, clearly identify themselves and then electronically declare their termination.

The collection of personal data and its transmission to us is carried out in accordance with Art. 6 (1) point b GDPR and only to the extent necessary for the proper processing of the termination. The personal data provided will also be used on the basis of Art. 6 (1) point b GDPR in order to confirm receipt of the notice of termination and the date of termination by electronic means in text form. Another legal basis for the processing is Art. 6 para. 1 lit. c GDPR. We are legally obliged to provide an electronic termination option for consumer contracts concluded by means of electronic business transactions for fee-based continuing obligations.

9) Web analysis services

Google Analytics 4

This website uses Google Analytics 4, a web analysis service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.

By default, when you visit the website, Google Analytics 4 sets cookies, which are stored as small text files on your device and collect certain information. The scope of this information also includes your IP address, which is, however, shortened by Google by the last digits in order to exclude a direct personal reference.

The information is transferred to Google servers and processed there. In this context, transmissions to Google LLC based in the USA are also possible.

Google uses the collected information on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide other services relating to website and internet use. The abbreviated IP address transmitted by your browser as part of Google Analytics is not merged with other Google data. The data collected in the context of the use of Google Analytics 4 is stored for a period of two months and then deleted.

All the processing described above, in particular the setting of cookies on the end device used, will only take place if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR.

Without your consent, Google Analytics 4 will not be used during your visit to the site. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service using the “Cookie-Consent-Tool” provided on the website.

We have entered into a data processing agreement with Google that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

Further legal information about Google Analytics 4 can be found at , and at


Demographic data

Google Analytics 4 uses the special function “demographic data” to compile statistics about the age, gender and interests of site visitors. This is done by analyzing advertising and information from third-party providers. This makes it possible to identify target groups for marketing activities. However, the collected data cannot be assigned to a specific person and will be deleted after being stored for a period of two months.

Google Signals

As an extension to Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have activated personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) point a GDPR, analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop the cross-device analysis, you can disable the “Personalized Advertising” feature in your Google Account settings. To do this, follow the instructions on this page: For more information about Google Signals, please follow this link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs

As an extension to Google Analytics 4, the “UserIDs” function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 (1) point a GDPR, set up an account on this website and log in to this account on various devices, your activities, including conversions, can be analyzed across devices.

For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.

10) Retargeting/Remarketing and Conversion Tracking

10.1 Meta Pixel with advanced data matching

Within our online offering, we use the “Meta Pixel” service of the following provider in advanced data matching mode: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland (“Meta”)

When a user clicks on an advertisement that we have posted on Facebook or Instagram, the URL of our linked page is extended by a parameter using “Meta Pixel”. This URL parameter is then entered into the user's browser by a cookie that our linked page itself sets after the user has been redirected. In addition, this cookie collects specific customer data, such as the email address that we collect on our website linked to the Facebook or Instagram ad during processes such as purchases, account logins or registrations (extended data matching). The cookie is then read and enables the transmission of the data, including the specific customer data, to Meta.

We use “Meta Pixel” with advanced data matching to make our ads on Facebook and/or Instagram more effective and to ensure that they match users' interests or have certain characteristics (e.g., interests in certain topics or products determined by the websites visited) that we transmit to Meta (so-called “custom audiences”).

In addition, we analyze the effectiveness of our ads by tracking whether users have been redirected to our website after clicking on an ad (conversion). Compared to the standard version of “Meta Pixel”, the advanced data matching feature helps us to better measure the effectiveness of our advertising campaigns by capturing more associated conversions.

All transmitted data is stored and processed by Meta so that it can be assigned to the respective user profile and Meta can use the data for its own advertising purposes in accordance with Meta's data usage guidelines (). The data may enable Meta and its partners to place ads on and off Facebook.

All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. You can withdraw your consent at any time with effect for the future by disabling this service in the “Cookie Consent Tool” provided on the website.

We have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

The information generated by Meta is usually transferred to a Meta server and stored there; in this context, it may also be transferred to servers of Meta Platforms Inc. in the USA.

For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.

10.2 Google Ads Remarketing

This website uses retargeting technology from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

For this purpose, Google sets a cookie in the browser of your device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and based on the pages you visit. Any further data processing will only take place if you have given Google permission to link your internet and app browsing history to your Google Account and to use information from your Google Account to personalize the ads you view on the web. If you are logged into Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. To do this, Google temporarily links your personal data with Google Analytics data to create target groups. When using Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. in the USA.

All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. Without this consent, retargeting technology will not be used during your visit to the site.

You can withdraw your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the “Cookie-Consent-Tool” provided on the website.

For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.

Details on the processing initiated by Google and how Google handles data from websites can be found here:

Further information on Google's data protection policy can be found here: and

10.3 Google Ads conversion tracking

This website uses the online advertising program “Google Ads” and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

We use the Google Ads service to draw attention to our attractive offers with the help of advertising material (so-called Google Adwords) on external websites. We can determine how successful the individual advertising measures are in relation to the data of the advertising campaigns. In doing so, we pursue the aim of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your end device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, we and Google can recognize that the user clicked on the ad and was redirected to this page. Every Google Ads customer receives a different cookie. This means that cookies cannot be tracked across the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that could be used to personally identify users.

When using Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.

Details on the processing triggered by Google Ads Conversion Tracking and how Google handles data from websites can be found here:

All the processing described above, in particular the setting of cookies for reading information on the end device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. You can withdraw your consent at any time with effect for the future by disabling this service in the “Cookie Consent Tool” provided on the website.

You can permanently opt out of cookies being set by Google Ads conversion tracking by downloading and installing the Google browser plug-in available at the following link:

https://www.google.com/settings/ads/plugin?hl=de

In order to address users whose data we have received in the context of business or business-like relationships in a more interest-based manner, we use a customer matching function within the framework of Google Ads. For this purpose, we transmit one or more files with aggregated customer data (mainly email addresses and telephone numbers) electronically to Google. Google does not have access to plain text data, but automatically encrypts the information in the customer files using a special algorithm as part of the transmission process. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have set up. This enables personalized advertising to be displayed across all Google services linked to the respective Google account.

Customer data will only be transmitted to Google if you have given us your express consent to do so in accordance with Art. 6 (1) point a GDPR. You can revoke this consent at any time with effect for the future. Further information on Google's data protection measures regarding the customer matching function can be found here:

Google's privacy policy can be viewed here: and

For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.

11) Site functionalities

11.1 Google reCAPTCHA

On this website, we use the CAPTCHA service of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC, USA. The provider “Google Fonts”, i.e. fonts loaded from the internet by Google, are used for the visual design of the captcha window. No information other than that mentioned above, which is already transmitted to Google via the ReCaptcha function, is processed.

The service checks whether an entry has been made by a natural person or abusively by machine and automated processing, and blocks spam, DDoS attacks and similar automated malicious access. To ensure that an action is taken by a human and not by an automated bot, the provider collects the IP address of the device used, identification data of the browser and operating system type used, as well as the date and duration of the visit, and transmits this to the provider's server for evaluation.

The legal basis for this is our legitimate interest in determining individual responsibility on the internet and avoiding misuse and spam in accordance with Art. 6 (1) point f GDPR.

We have concluded an order processing contract with the provider that ensures the protection of our site visitors' data and prohibits unauthorized disclosure to third parties.

For data transfers to the US, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

Further information on Google's privacy policy can be found here:

11.2 Google Translate

This site uses the translation service “Google Translate” provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”) via an API integration. To ensure that the translation is automatically displayed in the national language of your choice, the browser you are using connects to Google's servers. Google uses so-called “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your abbreviated IP address) will generally be transmitted to and stored by Google on servers in the United States, where it may also be transmitted to Google LLC. servers in the United States.

Insofar as personal data is processed, this is done in accordance with Art. 6 (1) point f GDPR on the basis of our legitimate interest in the barrier-free and universal accessibility of our website.

To the extent required by law, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 (1) point a GDPR. You can withdraw your consent at any time with effect for the future. To exercise your right of revocation, deactivate this service in the “Cookie-Consent-Tool” provided on the website.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.

Further information on Google's privacy policy can be found here:

12) Tools and Miscellaneous

12.1 - Lexware Office

We use the cloud-based accounting software service of the following provider to take care of our accounting: Haufe-Lexware GmbH & Co. KG, Munzinger Straße 9, 79111 Freiburg, Germany

The provider processes incoming and outgoing invoices as well as, if applicable, our company's bank transactions in order to automatically record invoices, match them to the transactions and create the financial accounting from this in a partially automated process.

Insofar as personal data is also processed in this context, the processing is carried out on the basis of our legitimate interest in the efficient organization and documentation of our business transactions.

12.2 Cookie consent tool

This website uses a so-called “cookie consent tool” to obtain effective user consent for cookies and cookie-based applications that require consent. The “cookie consent tool” is displayed to users when they visit the site in the form of an interactive user interface on which consent for certain cookies and/or cookie-based applications can be given by ticking the appropriate boxes. When the tool is used, all cookies/services requiring consent are only loaded if the respective user gives their consent by ticking the appropriate box. This ensures that such cookies are only set on the user's device if consent has been given.

The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed in this process.

If, in individual cases, personal data (such as the IP address) is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 (1) point f GDPR, on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and, consequently, in a legally compliant design of our website.

Another legal basis for the processing is Article 6(1)(c) GDPR. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.

Where necessary, we have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

Further information about the operator and the setting options of the cookie consent tool can be found directly in the corresponding user interface on our website.

12.3 Judge.me

We use the services of the following provider to verify and publish customer reviews: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom.

If you submit a review on our website, your first and last name, email address, order date and number, as well as name and international references (GTIN/ISDNF) will be collected, transmitted to the provider and evaluated there to decide on the legitimacy of a customer review for a specific order. This processing is carried out in accordance with Art. 6 (1) point f GDPR, on the basis of our legitimate interest in ensuring the authenticity of customer reviews by ensuring the transactionality and preventing review abuse. After the review check and release have been completed, the data will be deleted by the provider.

When data is transferred to the provider's location, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

13) Rights of the data subject

13.1 The applicable data protection law grants you the following rights (rights of information and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective conditions of exercise:

  • Right of access according to Art. 15 GDPR;
  • Right to rectification according to Art. 16 GDPR;
  • Right to erasure according to Art. 17 GDPR;
  • Right to restriction of processing in accordance with Art. 18 GDPR;
  • Right to information in accordance with Art. 19 GDPR;
  • Right to data portability in accordance with Art. 20 GDPR;
  • Right to revoke consent granted in accordance with Art. 7 (3) GDPR;
  • Right to lodge a complaint in accordance with Art. 77 GDPR.

13.2 RIGHT TO OBJECT

IF, IN THE CONTEXT OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE PERMANENT THE RIGHT TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE ON GROUNDS ARISING FROM YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, WE RESERVE THE RIGHT TO CONTINUE PROCESSING IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS , FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR THE PURPOSE OF SUCH MARKETING. YOU MAY EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

14) Duration of storage of personal data

The duration of the storage of personal data is determined on the basis of the respective legal basis, the purpose of the processing and, if relevant, additionally on the basis of the respective statutory retention period (e.g. commercial and tax retention periods).

When processing personal data on the basis of express consent in accordance with Art. 6 (1) point a GDPR, the data concerned will be stored until you revoke your consent.

If there are statutory retention periods for data that is processed in the context of legal or similar obligations on the basis of Art. 6 (1) point b GDPR, this data will be expired, provided that they are no longer required for the fulfillment or initiation of the contract and/or there is no longer any legitimate interest on our part in further storage.

When processing personal data on the basis of Art. 6 (1) point f GDPR, this data is stored until you exercise your right of objection according to Art. 21 (1) GDPR, we can prove compelling legitimate reasons for the processing that outweigh your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct marketing on the basis of Art. 6 (1) point f GDPR, this data is stored until you exercise your right of objection under Art. 21 (2) GDPR.

Unless otherwise provided in the other information in this declaration regarding specific processing situations, stored personal data will otherwise be deleted when they are no longer necessary in relation to the purposes for which they were collected or otherwise processed.