KALTER BRUDER® FOR EVERY OCCASION

Worldwide, over 1.7 billion people now suffer from muscular or skeletal complaints, with muscle and joint problems in particular on the rise. In Germany, over 39 million cases of such conditions were recorded in 2022 – a 20 per cent increase compared with ten years ago. A key reason for this is the increasing lack of physical activity. Around 75 per cent of adults exercise for less than the recommended 150 minutes per week. Muscle tension, often caused by stress or overexertion, is now one of the most common complaints. At the same time, over 20 per cent of the population regularly suffer from muscle cramps, which are exacerbated by electrolyte deficiency or high levels of physical strain.

Internal inflammation is also on the rise and is often triggered by an unbalanced diet high in sugar and trans fats. These contribute to chronic conditions such as arthritis and joint stiffness, which occur particularly after prolonged physical exertion or as a result of ageing. Osteoarthritis, a degenerative joint disease, now affects around 18 per cent of people over the age of 50 – a significant increase compared with 30 years ago. Furthermore, sports injuries such as strains, bruises or bursitis in joints such as the knee and shoulder are on the rise. Around 15 per cent of athletes are regularly affected by such conditions, often due to overuse or incorrect training.

Targeted treatment of swelling and inflammation plays a crucial role in alleviating these symptoms. Cooling can be particularly effective here, as it regulates blood circulation, reduces inflammation and speeds up healing. Cooling also provides valuable support for typical chronic conditions such as gout, tendonitis or plantar fasciitis, which frequently occur in people who are overweight or due to high levels of physical strain.

Chronic pain, which is often associated with muscle and joint problems, affects around 20 per cent of the population worldwide. This is particularly evident in conditions such as fibromyalgia, which is characterised by muscle and nerve pain and affects around 2 per cent of adults, predominantly women. Added to this are conditions such as ankylosing spondylitis, an inflammatory condition of the spine, and rheumatoid arthritis, which are characterised by internal inflammatory processes. Conditions such as restless legs syndrome or nerve pain associated with polyneuropathy are also on the rise. These conditions not only impair quality of life but also require targeted measures to soothe the nerves and relax the affected muscles. In such cases, a cooling treatment can help to alleviate the symptoms and promote recovery.

The growing health problems in our society are a clear indication of just how much our modern lifestyle – characterised by a lack of exercise, an unbalanced diet and stress – is affecting our health. Prevention through exercise, a healthy diet and targeted relief for ailments – for example, using cooling gels to soothe inflammation and muscle problems – is crucial to avoiding long-term damage and improving our well-being.